RubyCoins, a multi-platform Billing-as-a-Service (BaaS) company specializing in improving paying user conversion through secure in-application payments, is enhancing RubyCoins billing platform using PayPal?s embedded payments for in-game purchases of digital goods. Aeria Games and Menue Americas, both online and mobile gaming providers, are the first to offer their gamers the ability to remain in the gaming action while making a purchase via the RubyCoins platform.
?Embedded Payments is the latest innovation from PayPal to help reduce abandonment during the online shopping cart checkout process,? said Damon Hougland, senior director of PayPal X. ?We?re pleased that developers like RubyCoins are taking advantage of the configurable PayPal X Adaptive APIs we provide to enhance their billing solution and give their users a better, in-context PayPal payment experience for digital and physical goods.?
Prior to Embedded Payments on RubyCoins, users clicking a button to pay with PayPal in-game were taken out of game to a game publisher or billing provider hosted web page to initiate a purchase transaction. The user then selected their preferred payment provider, and was again redirected to the payment provider?s hosted page to sign in and complete the transaction. This highly frictioned out of game payment process created user confusion and disrupts game play. A confused user is likely to abandon the checkout process and the frustration caused by a disrupted game discourages many users from making a purchase.
When PayPal Embedded Payments is combined with the RubyCoins secure in-game payment process, the entire checkout flow is completed in-game, thereby eliminating user confusion and keeping the user in the gaming action. The improved process starts when a user initiates the payment flow by clicking a button in-game. RubyCoins then invokes a secure in-game payment wall. When the user selects PayPal to pay for the in-game items, the user is prompted with a PayPal box to login to complete the transaction, the transaction completes within that same box. By applying the combined RubyCoins and PayPal flows, users are kept in-game during the entire transaction, from purchase initiation to payment confirmation. Additionally the multi-platform capability of RubyCoins means that users can play the same game across mobile and social platforms and still experience the same in-game payments experience. ?We are delighted that PayPal?s Embedded Payments allows us to deliver the world?s first end-to-end, in-game PayPal payment flow,? says Jim Nguyen, CEO and Co-Founder of RubyCoins, ?The combination of our respective products enables developers to mitigate any friction associated with the checkout process.?
Aeria Games, a leading destination for online entertainment, provides an unrivaled MMO, browser and social gaming experience to a growing community of more than 15 million members. ?We are excited to work with PayPal and RubyCoins to bring together the most innovative in-game solution in the gaming space. The end result of the combined solution is a better user experience which leads to higher conversion and retention rates of our user base.? said Vu Nguyen, CFO of Aeria Games.
Atlanta headquartered Menue Americas Corporation, a subsidiary of Japan-based Menue Inc., is developing and publishing next generation social network and mobile games. ?Removing friction in the checkout process is a key driver of revenue. Our goal is not only to develop highly interactive games, but also provide a seamless checkout experience across social and mobile platforms to improve paying user conversion.? said Rob Kischuk, Chief Technology Officer of Menue Americas.
About RubyCoins, Inc.
Headquartered in Palo Alto, California, RubyCoins, Inc. has pioneered secure in-application payment to increase conversion across multiple platforms. This unique technology allows developers to create a seamless checkout experience across mobile, web browser, and downloadable. The RubyCoins product suite is offered as a Billing-as-a-Service (BaaS) so there is no software or hardware investment required. The RubyCoins platform is also available as a white-label solution.
About Aeria Games
Aeria Games, a leading destination for online entertainment, provides an unrivaled MMO gaming experience to a growing community of more than 15 million members. The online gaming portal offers a broad selection of fun, high-quality games, including Fantasy MMORPGs, FPS, Casual MMOs, Social and browser games. Aeria Games is committed to its position as the world?s premier publisher and portal, with high-quality, innovative content and outstanding customer service.
About Menue Americas Corporation
Menue Americas is an Atlanta based developer and publisher of social network and mobile video games. A subsidiary of Japan headquartered Menue Inc; Menue Americas is expanding the popular Menue brand into the rapidly growing social network and mobile marketplace with games like Roman Taxi and Zombie Mosh available now on Facebook.
Media Contact
Lindsay Bennett
RubyCoins, Inc.
lindsay(at)rubycoins(dot)com
RubyCoins Website
http://www.rubycoins.com
PayPal Website
http://www.paypal.com
Aeria Games Website
http://www.aeriagames.com
Menue Americas Corporation Website
http://www.menue.com
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